Keywords:
Shape perception; Metaphor connects; Social decision-making
形状感知;隐喻联结;社会决策
Abstract:
As a concrete concept of various objects in daily life, the characteristics of shape (angular
and rounded corners) appear in every corner of individual life. With the evolution and development of
culture, shapes of things or patterns have developed unique meanings to individuals, and have impacts on
individual behavioral decisions. Based on previous studies, we summarize the metaphorical connotation
of shape and the neurophysiological basis of shape metaphor from the perspective of metaphor theory
and embodied theory, and discuss how the connection between shape and its metaphorical meanings
affects individual moral judgment, consumption behavior and prosocial behavior, and discuss the future
research orientation of shape metaphor.
作为生活中各种物品的具象化概念,形状(棱角和圆角)特征遍布生活的每个角落。随着人类进化过程与社会文化发展,物品或图案的形状产生了特定的含义与用途,从而影响了个体的行为决策。结合以往研究,从隐喻概念理论及具身认知视角出发,总结形状的隐喻内涵及形状隐喻的神经生理基础,探讨形状及其隐喻含义的联结如何影响个体的道德判断、消费行为以及亲社会行为等,并对形状隐喻的未来研究方向进行展望。