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自媒体时代的效用层叠现象及其引导策略 ——基于心理学理论的分析

The Phenomenon of Utility Layering in the Era of Self Media and its Guiding Strategies: An Analysis based on Psychological Theory

Psychology of China / 2024,6(5): 754-760 / 2024-05-29 592 353

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• Authors: 马文琦¹      李宜珍¹      王欣健²      柳加仁¹     
• Information:

  1. 曲阜师范大学心理学院，曲阜；
  2. 东新大学保健福利学院，韩国

• Keywords: Cascading utility; Peak end law; Confirmation type deviation; Self media 效用层叠；峰终定律；确认型偏差；自媒体
• Abstract: The phenomenon of utility cascading in the era of self media has characteristics such astimeliness, information ambiguity, and wide impact range. There are many phenomena of utility cascadingin real life, but people often overlook these phenomena, and previous research has often used theoriesfrom public opinion, sociology, or economics to explain these phenomena. This article aims to analyze thephenomenon of utility cascade in the era of self-media from a psychological perspective, exploring howself-media significantly expands the influence scope of social events. When governments and experts failto provide accurate and timely information and guidance at critical junctures of social events, the publicbecomes deeply concerned about life safety and the protection of legitimate rights and interests, furthertriggering utility cascade. This necessitates efforts from four fronts: the government, experts, the generalpublic, and self-media, to mitigate the negative impact of utility cascade and steer related social eventstowards a positive direction. 自媒体时代的效用层叠现象具有时效性、信息模糊性和影响范围广泛等特点。现实生活中存在许多效用层叠现象，但人们往往会忽视这些现象，而以往研究也多用舆论学、社会学或者经济学的理论去解释这些现象。本文拟以心理学视角剖析自媒体时代效用层叠现象，即自媒体如何显著扩大社会事件的影响范围。当政府和专家未能在社会事件的关键节点提供准确和及时的信息和指导时，公众对生命安全和权益保障深感忧虑，进一步引发效用层叠。这意味着需要从政府、专家、普通群众和自媒体四个层面来缓解效用层叠现象的负面影响，使相关社会事件朝着积极的方向推进。
• DOI: https://doi.org/10.35534/pc.0605085
• Cite: 马文琦，李宜珍，王欣健，等．自媒体时代的效用层叠现象及其引导策略——基于心理学理论的分析［J］．中国心理学前沿，2024，6（5）：754-760．