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情感驱力：兵员征集的心理动员机制初探

Emotional Drive: A Preliminary Study on the Psychological Mobilization Mechanism of Military Recruitment

Psychology of China / 2025,7(5): 637-641 / 2025-06-09 4 4

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• Authors: 牛丽丽¹ 刘刚²
• Information:

  1．北京化工大学心理健康教育与咨询中心，北京；
  2．北京化工大学军事教研室，北京

• Keywords:
  Emotional drive; Military recruitment; Psychological mobilization
  情感驱力; 兵员征集; 心理动员
• Abstract: Emotional drive is a crucial psychological motivator for military recruitment. By stimulating motivation, guiding cognition, implementing social mobilization, and providing psychological support, it enhances the patriotic feelings, sense of honor, and responsibility of potential recruits. This can effectively ignite the internal motivation of eligible young people to join the military and serve the country, promoting a cognitive and behavioral transformation from passive response to active participation. Based on an interdisciplinary perspective of behavioral economics, moral psychology, and emotional psychology, this paper proposes constructing a psychological mobilization mechanism centered on emotional internal drive, aiming to provide theoretical support and practical paths for improving the quality of military recruitment. 情感驱力是兵员征集的重要心理动因。通过激发动机、引导认知、社会动员、心理支持等途径，增强被征集人的爱国情怀、荣誉感和责任感，能有效激发适龄青年参军报国的内在动机，推动其实现从被动响应到主动参与的认知与行为转变。本文基于行为经济学、道德心理学、情绪心理学的交叉视角，提出构建以情感内驱为核心的心理动员机制，为提升兵员征集质量提供理论支持与实践路径。
• DOI: https://doi.org/10.35534/pc.0705101
• Cite: 牛丽丽, 刘刚. (2025). 情感驱力: 兵员征集的心理动员机制初探. 中国心理学前沿, 7 (5), 637-641.