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面孔吸引力对跨期决策的影响

The Influence of Facial Attractiveness on Intertemporal Decision-Making

Psychology of China / 2025,7(7): 841-846 / 2025-07-17 21 17

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• Authors: 韦周婵
• Information:

  广西师范大学教育学部心理学系，桂林

• Keywords:
  Intertemporal choice; Face attractiveness; Gain and loss scenarios
  面孔吸引力; 跨期决策; 损益情境
• Abstract: Intertemporal choice problems are common in daily life, and facial attractiveness—as a salient perceptual cue—often influences decision-making behavior. This study investigates how advisors’ facial attractiveness affects decision-makers’ choices in gain and loss contexts during intertemporal decision-making. Key findings reveal: (1) Choice preference: Significant main effects of facial attractiveness and gain-loss context, plus an interaction effect. High-attractiveness advisors increased preference for “Small-Sooner” (SS) options, while low attractiveness reduced SS choices. Loss contexts generally promoted more SS preferences than gain contexts. Crucially, in gain contexts (but not loss contexts), high-attractiveness advisors significantly increased SS choices compared to low-attractiveness advisors. This suggests facial attractiveness modulates intertemporal choices, potentially by enhancing emotional bias toward immediate rewards. (2) Response time: Significant main effects of facial attractiveness and context. Decision-makers responded slower to high-attractiveness advisors and in gain (vs. loss) contexts, implying deeper cognitive processing for attractive stimuli or reward-related deliberation. These results demonstrate that facial attractiveness influences intertemporal decisions through dual pathways—emotional bias (preference) and cognitive load (response time)—with context-dependent effects. 跨期决策常受面孔吸引力等社会线索影响。本研究探讨建议者面孔吸引力在获益/损失情境下对决策行为的影响。结果发现：（1）选择偏好上，面孔吸引力与损益情境主效应及交互作用显著。高吸引力建议者促使更多“即刻-小额”选择，低吸引力则相反；损失情境下该偏好更显著。获益情境中，高吸引力建议者显著增加即刻选择，而损失情境无差异，提示高吸引力可能通过情绪调节强化即时偏好。（2）反应时上，高吸引力建议者及获益情境均延长决策时间，表明决策者可能对高吸引力信息进行更深入的认知权衡。研究揭示面孔吸引力通过情绪与认知双重路径影响跨期决策，为理解社会因素在决策中的作用提供了新证据。
• DOI: https://doi.org/10.35534/pc.0707134
• Cite: 韦周婵. (2025). 面孔吸引力对跨期决策的影响. 中国心理学前沿, 7 (7), 841-846.