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明星面孔吸引力、品德对粉丝追星偏好的影响

The Influence of Celebrity Attractiveness and Character on Fans’ Preferences

Psychology of China / 2025,7(8): 1036-1040 / 2025-08-22 14 5

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• Authors: 李荣誉
• Information:

  广西师范大学，桂林

• Keywords:
  Facial attractiveness; Moral evaluation; Willingness to pursue celebrity status
  面孔吸引力; 品德评价; 追星意愿
• Abstract: This study investigated the mechanisms through which celebrity facial attractiveness and moral information influence college students’ willingness to idolise celebrities using an experimental method. A 2 (facial attractiveness: high/low) × 2 (moral valence: positive/negative) within-subjects experimental design was employed, with 46 college students as participants, to measure their responses in terms of facial attractiveness evaluation and willingness to idolise celebrities. The results revealed: (1) The main effect of moral valence was significant (η²=0.68-0.72), with negative moral labels causing idol-chasing intentions to plummet to the lowest level (M=2.20), supporting the ‘moral veto effect’; (2) Although facial attractiveness had an independent main effect (η²=0.15-0.17), its influence was significantly weaker than that of moral information; (3) The interaction between the two was not significant (p>0.05), failing to validate the generalised assumption that ‘beauty equals goodness.’ The study indicates that moral information plays a decisive role in fan decision-making, while the influence of facial attractiveness is limited. This finding provides empirical evidence for understanding the rational dimension of contemporary fan culture. 本研究通过实验法考察了明星面孔吸引力与品德信息对大学生追星意愿的影响机制。采用2（面孔吸引力：高/低）×2（品德效价：积极/消极）被试内实验设计，以46名大学生为被试，测量其在面孔吸引力评价和追星意愿上的反应。结果发现：（1）品德效价的主效应显著（η2=0.68-0.72），消极品德标签使追星意愿骤降至最低水平（M=2.20），支持“道德一票否决”效应；（2）面孔吸引力虽具独立主效应（η2=0.15-0.17），但其影响显著弱于品德信息；（3）二者交互作用不显著（p>0.05），未验证“美即好”的泛化假设。研究表明，在粉丝决策中，品德信息具有决定性作用，而面孔吸引力的影响有限。这一发现为理解当代粉丝文化的理性维度提供了实证依据。
• DOI: https://doi.org/10.35534/pc.0708168
• Cite: 李荣誉. (2025). 明星面孔吸引力、品德对粉丝追星偏好的影响. 中国心理学前沿, 7 (8), 1036-1040.