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循环计划产品消费对亲社会行为的双重影响及其机制

The Dual Effects of Circular Economy Product Consumption on Prosocial Behavior and Their Mechanisms

张欣雨, 张茂路

Psychology of China / 2026,8(4): 479-483 / 2026-04-20 21 16

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• Information:

  新疆师范大学心理学院，乌鲁木齐

• Keywords:
  Circular economy; Prosocial behavior; Construal level; Psychological ownership
  循环经济; 亲社会行为; 解释水平; 心理所有权
• Abstract: The circular economy is an economic development model centered on resource closed-loop systems and efficient resource utilization. As corporate sustainability strategies continue to advance, various product recycling programs and circular consumption scenarios are becoming increasingly widespread. While these initiatives encourage the public to adopt environmentally friendly lifestyles, they have also drawn academic attention to their potential psychological and behavioral effects. Existing research has found that consumer participation in circular consumption programs exerts both positive and negative effects on prosocial behavior, with conclusions remaining inconsistent. This paper systematically reviews the relevant literature to clarify the core concepts of circular consumption, prosocial behavior, psychological ownership, and explanatory level. It focuses on elucidating the double-edged sword effect of circular consumption on prosocial behavior, reveals the dual mediating mechanisms of psychological ownership, and examines the moderating role of explanatory level within this framework. Based on this analysis, the paper summarizes the shortcomings of existing research and identifies future research directions, aiming to provide theoretical integration and research insights for consumer behavior studies in the context of the circular economy. 循环经济是以资源闭环与高效利用为核心的经济发展模式。随着企业可持续战略不断推进，各类产品回收计划与循环消费场景日益普及，在引导公众践行环保生活方式的同时，也引发了学界对其潜在心理与行为效应的关注。现有研究发现，消费者参与循环计划产品消费对亲社会行为的影响存在促进与抑制的双重效应，结论尚不统一。本文通过系统梳理相关文献，厘清循环消费、亲社会行为、心理所有权与解释水平的核心内涵，重点阐释循环消费对亲社会行为的双刃剑效应，揭示心理所有权的双重中介机制，并梳理解释水平在其中的边界调节作用。在此基础上总结现有研究不足与未来研究方向，以期为循环经济背景下消费者行为研究提供理论整合与研究借鉴。
• DOI: 10.35534/pc.0804074 (registering DOI)
• Cite: 张欣雨, 张茂路. (2026). 循环计划产品消费对亲社会行为的双重影响及其机制. 中国心理学前沿, 8 (4), 479-483.