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“星座占卜”为何受年轻人接受和追捧？一项质性研究

Why do Young People Accept and Embrace “Astrology Divination”? A Qualitative Study

程科, 杜刚, 韩晓雪, 李晓霞, 赵雨晴

Psychology of China / 2026,8(4): 592-598 / 2026-05-07 33 35

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• Information:

  西南民族大学教育学与心理学学院，成都

• Keywords:
  Astrology divination; Young people; Irrational beliefs; Grounded theory
  星座占卜; 年轻人; 非理性信念; 扎根理论
• Abstract: Young people’s acceptance and embrace of astrology divination has become a pronounced socio-psychological phenomenon. This study employed semi-structured interviews with six young individuals who have experience with astrology divination and utilized the grounded theory method to analyze the data, aiming to explore the psychological processes underlying this phenomenon. The results revealed that astrology divination behavior is triggered by stressful and uncertain situations, leading individuals to turn to astrology divination under psychological conditions characterized by increased negative emotions, reduced behavioral motivation, heightened helplessness, and the emergence of irrational beliefs. This behavior produces bidirectional psychological outcomes: positive effects include emotional regulation, cognitive guidance, and self-awareness, while negative effects may induce additional anxiety, weaken proactive coping abilities, and foster avoidant coping patterns. By constructing a psychological triangular theoretical model, this study illustrates the dynamic psychological processes of astrology divination, providing a theoretical perspective for understanding the role of irrational beliefs in modern society. 年轻人对星座占卜的接受与追捧已成为一种明显的社会心理现象。本研究采用半结构化访谈收集6名有星座占卜经验年轻人的资料，运用扎根理论方法进行分析，探索这一现象背后的心理过程。结果发现：星座占卜行为由压力与不确定性情境所催生，个体在消极情绪增加、行为动力减弱、无助感增强及非理性信念产生等心理前提下转向星座占卜。该行为产生双重心理结果，积极方面包括情绪调节、认知引导与自我觉察；消极方面则可能诱发额外焦虑、削弱自主应对能力并形成回避性应对模式。本研究通过构建心理三角理论模型，揭示了星座占卜的心理动态运作过程，为理解非理性信念在现代社会中的影响提供了理论视角。
• DOI: 10.35534/pc.0804090 (registering DOI)
• Cite: 程科, 杜刚, 韩晓雪, 李晓霞, 赵雨晴. (2026). “星座占卜”为何受年轻人接受和追捧？一项质性研究. 中国心理学前沿, 8 (4), 592-598.