Keywords:
College students; Mobile payment; Implicit attitude
大学生;移动支付;内隐态度
Abstract:
Through the combination of implicit association test and questionnaire, this study describes
and analyzes the implicit attitude and behavioral tendency of college students. The main findings of this
study are: (1) In the measurement of explicit attitude, college students have a positive explicit attitude
towards interpersonal communication in the real world and in the virtual world. (2) In the measurement
of implicit attitude, people with Internet addiction tendency prefer virtual payment platform more than
those with non-Internet addiction tendency. From the perspective of gender, male online game addicts
have significant differences in their implicit attitudes towards virtual payment platforms compared with
female users. (3) There is a separation between the explicit and implicit attitudes of college students
towards virtual and real payment platforms.
本研究通过内隐联想测验和问卷调查相结合的方式,对大学生内隐态度及行为倾向进行了描述和分析。本研究的主要发现有:(1)在外显态度测量中,大学生对现实世界里人际交往和虚拟世界中的人际交往都持有积极的外显态度。(2)在内隐态度测量中,网络成瘾倾向者相比非网络成瘾倾向者更加偏好于虚拟支付平台。在性别维度上,男性网络游戏成瘾倾向者相对女性在对虚拟支付平台的内隐态度存在显著差异。(3)大学生对虚拟和现实中的支付平台在外显态度和内隐态度之间出现分离。