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Way to Translation

ISSN Print: 2709-667X
ISSN Online: 2709-6688
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Latest Articles

文化外译中政府的角色与社会营销

The Role of Government and Social Marketing in Chinese Outbound Cultural Translation

Authors: 冯曼 闫毓敏 / Way to Translation / 2022,4(3): 1-7 / 2023-02-02 look602 look91

尽管文化软实力的建设得到了中国政府的重视,但是单向的文化输出可能存在市场失灵、政府失灵的问题。传统的外译研究更多关注文化外译的微观层面,缺乏宏观全局性的分析,这很难解决外译接受效果的问题,而社会营销理论能够提供一条解决途径。基于文... More >>

游太华山记

A Trip to the Taihua Hill

Author: 范宇铭 / Way to Translation / 2022,2(2): 95-98 / 2022-10-27 look595 look77

家庭之声

FAMILY VOICES

Author: 王友梅 / Way to Translation / 2022,2(2): 82-94 / 2022-10-27 look634 look91

潮玩文化与中国城市文化新范式

Art Toy Culture and a New Paradigm of Chinese Urban Culture

Author: 孙海沙 / Way to Translation / 2022,2(2): 76-81 / 2022-10-27 look631 look89

Book Review

Author: Yanmei Yang / Way to Translation / 2022,2(2): 72-75 / 2022-10-27 look607 look73
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